The campaign was structured to highlight her expertise, showcase her portfolio, and provide special promotions to encourage her current clients to schedule appointments for permanent makeup services. In order to ensure maximum impact, we optimized the content for engagement by including visually appealing elements, before-and-after images, and clear calls to action.

We initiated an email campaign for Nu Creation Esthetics with the objective of enhancing awareness and attracting new clients for Derrina’s permanent makeup artist services. Since Derrina is an established master aesthetician who has recently obtained her license in Virginia PMU, whereas she previously practiced in California, we aimed to leverage her existing client list to introduce her new offerings.

After six months, we will implement a cleanup process by removing non-openers and unsubscribes, which will significantly enhance the quality and engagement rates of our email list.

Nu Creation Esthetics' Permanent Makeup email campaign

As the campaign progressed, we focused on segmenting our email list to better target clients based on their previous interactions and engagement. For instance, we monitored customers who opened the emails and those who did not engage over an extended period. 

By refining our approach with each campaign, we aimed to cultivate ongoing relationships with clients and gradually expand her PMU clientele while ensuring that our communication remained personalized and relevant.