I had so much fun working with Derrina at Nu Creation Esthetics. She and I seem to have a common denominator: Beauty is what we do! I love when I get the opportunity to incorporate all of my passions: photography, graphic design, branding design, and website design all in one place - love it!
Nu Creation Esthetics and I custom designed her eCommerce website to align with her product's branding colors, and the functionality of how her clients use them and need to find them on her website. After photographing her product line and meeting with Derrina and doing a photo session in her office with her skincare clients, we placed all of her products on her website with good search engine optimization descriptions. We created a by skin type webpage and categorized her products by each skin type in order for her clients to easily find them. We organized her navigation menu for better user experience, and we created a footer navigation.
Over the last few years, we have created advertising graphics for social media and print distribution.
Recently, Derrina and I have redesigned and updated her website to coordinate with her new skincare products and labels and to emphasize her new skincare services. I enjoyed photographing her new product line, we updated her inventory and library catalogs with the new pictures and descriptions and placed them on her website, along with her new services, and some fresh, artistic graphical banners that I created, mostly in CANVA.