Nu Creation Esthetics' Website

Working with Derrina at Nu Creation Esthetics was an absolute pleasure — we share a common passion: beauty is what we do! This project allowed me to bring together all my passions — UX/UI web design, professional product photography, brand strategy, and custom eCommerce development — to create a beautiful, user-focused website that converts visitors into loyal customers.

For this project, I designed and developed a mobile-first, responsive eCommerce skincare website that provides a seamless user experience across desktop, tablet, and mobile devices. Prioritizing UX best practices, we built intuitive navigation with a clear hierarchy, organized products by skin type for easy filtering, and optimized calls-to-action to guide users through the purchasing journey.

I photographed and edited Nu Creation Esthetics’ entire product line, plus conducted an in-office photoshoot to capture authentic, brand-aligned images of her space and skincare services. Each product listing was crafted with SEO-friendly product descriptions and keyword-rich titles to boost visibility on Google and improve organic traffic.

The result was a website that not only looks polished but also functions strategically — balancing aesthetics with usability and performance. We also implemented:

  • Streamlined navigation menus and footer links for frictionless browsing
  • Responsive page layouts that load quickly and adapt beautifully on any device
  • Optimized UX microinteractions to encourage engagement and improve conversion rates

Over the years, I’ve partnered with Nu Creation Esthetics on social media graphics, print advertising materials, and seasonal marketing campaigns, keeping her brand consistent across all touchpoints.

Most recently, we redesigned her website to highlight her new skincare product packaging and expanded service menu, including:

  • Updating her inventory and service library with fresh, high-resolution photography
  • Creating UX-friendly landing pages for new treatments and special promotions
  • Designing bold, branded graphic banners to capture attention and drive traffic

This project reflects my passion for user-centered design, responsive eCommerce development, and creating conversion-focused digital experiences for the beauty industry.

Nu Creation Esthetics – UX/UI Focused, Mobile-First eCommerce Skincare Website Design

Nu Creation Esthetics' website

1st Website: Adobe XD Flow

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Privacy Policy for Creative Designs by Renee Effective Date: January 1st, 2025 At Creative Designs by Renee, we value and respect your privacy. This Privacy Policy outlines the types of personal information we collect and how we use, protect, and share it. By using our website, you agree to the practices outlined in this policy.
1. Information We Collect We may collect the following types of information when you visit our website:
• Personal Information: When you contact us, subscribe to our newsletter, or fill out forms, we may collect personal information such as your name, email address, phone number, and other details necessary for communication or service provision.
• Non-Personal Information: We may automatically collect non-personally identifiable information such as IP addresses, browser types, device information, and browsing behavior on our website to improve site performance and user experience.

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*A non-refundable 50% of payment is due up front to secure your appointment* We will do everything we can to arrange a make-up session if for any unforeseen reason you cannot make your appointed session; however, due to booking fees at other locations this is not always possible. *Larger packages are available upon request: other package request are negotiable* There is a travel fee if agreed upon location is outside of the New River Valley or more than twenty miles from Creative Designs by Renee's location.

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By agreeing to the terms of this contract, you acknowledge the following payment structure and travel policy:
Payment Schedule:
A non-refundable 50% deposit is required upfront to begin work and implement the terms of the contract. A 25% payment is due once 75% of the project is completed. The final 25% payment is due upon completion of the project.
Travel Fee:
If the agreed-upon meeting location is outside the New River Valley or exceeds 20 miles from Creative Designs by Renee's business location, a travel fee will apply. This fee will be discussed and agreed upon in advance.
Further Details:
Additional specifics regarding payment and services will be outlined in the full contract provided at the time of agreement. By signing the contract, you agree to adhere to this payment structure and travel policy.

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