Working with Derrina at Nu Creation Esthetics was an absolute pleasure — we share a common passion: beauty is what we do! This project allowed me to bring together all my passions — UX/UI web design, professional product photography, brand strategy, and custom eCommerce development — to create a beautiful, user-focused website that converts visitors into loyal customers.

For this project, I designed and developed a mobile-first, responsive eCommerce skincare website that provides a seamless user experience across desktop, tablet, and mobile devices. Prioritizing UX best practices, we built intuitive navigation with a clear hierarchy, organized products by skin type for easy filtering, and optimized calls-to-action to guide users through the purchasing journey.

I photographed and edited Nu Creation Esthetics’ entire product line, plus conducted an in-office photoshoot to capture authentic, brand-aligned images of her space and skincare services. Each product listing was crafted with SEO-friendly product descriptions and keyword-rich titles to boost visibility on Google and improve organic traffic.

The result was a website that not only looks polished but also functions strategically — balancing aesthetics with usability and performance. We also implemented:

• Streamlined navigation menus and footer links for frictionless browsing
• Responsive page layouts that load quickly and adapt beautifully on any device
• Optimized UX microinteractions to encourage engagement and improve conversion rates

Over the years, I’ve partnered with Nu Creation Esthetics on social media graphics, print advertising materials, and seasonal marketing campaigns, keeping her brand consistent across all touchpoints.

Most recently, we redesigned her website to highlight her new skincare product packaging and expanded service menu, including:

• Updating her inventory and service library with fresh, high-resolution photography
• Creating UX-friendly landing pages for new treatments and special promotions
• Designing bold, branded graphic banners to capture attention and drive traffic

This project reflects my passion for user-centered design, responsive eCommerce development, and creating conversion-focused digital experiences for the beauty industry.