Website Design in Christiansburg, Virginia for Sinkland Farms Award-winning Wedding & Event Venue

Sinkland Farms Wedding & Event Venue Website Landing Page

A Custom Squarespace Redesign & Update for a Beloved Virginia Wedding & Event Venue

When Sinkland Farms, an award-winning rustic wedding and event venue in Christiansburg, Virginia, reached out to explore upgrading their website, I knew exactly what we needed to do. As someone who has personally attended their weddings, festivals, and seasonal events for decades, I felt honored to help them showcase the beauty of their estate online.

They asked, “What can we do to make our new Squarespace website redesign really capture who we are?” My first thought was simple: Your farm is stunning — let’s show the world.

We set out to create a user-friendly, mobile-responsive website that reflects Sinkland Farms' charm and elegance. The goal was clear: allow local and out-of-town visitors to experience the venue's rustic chic atmosphere and easily find everything they need — from wedding details to upcoming events and seasonal festivals.

One of our key strategies was integrating graphical thumbnails for each major feature — weddings, festivals, special events — using visuals we also repurposed for social media ads and promotions. This approach helps communicate their offerings clearly without overwhelming the visitor.

Designing for Beauty, Simplicity, and the User Experience

Elevating the Brand with Custom Design and Photography

We combined professional photography from both local photographers and Creative Designs by Renee to highlight the breathtaking setting of the farm. Full-width banner images break up the content and emphasize the farm’s natural beauty — a key selling point for outdoor weddings and events in Southwest Virginia.


To build trust and authority, we included sections that highlight awards, recognitions, and press coverage, customized for each page — weddings, events, and festivals. These visuals were thoughtfully designed to enhance credibility while keeping the design aligned with Sinkland Farms’ branding.

A strong visual identity includes not just images and colors — but also typography. For Sinkland Farms’ redesign, we selected a versatile cursive font that balances elegance with the rustic charm of the venue. This font was used to highlight key messages without compromising readability, and it works beautifully across mobile and desktop screens.

By keeping the visual branding consistent throughout the website, we strengthened the professional identity of this Southwest Virginia wedding venue, ensuring visitors feel the same warmth and sophistication online as they do when visiting the farm in person.

Blending Rustic Elegance with Thoughtful Typography Choices

There is beauty in everything, in everyone, and everywhere we go, but not everyone sees it - we have to help them see it. 
- Renee Beran

A picture says a thousand words!

An essential part of any successful event venue website is intuitive navigation. With Sinkland Farms, we focused on enhancing the user experience by organizing the content so visitors could quickly find what they’re looking for — whether it's booking a wedding, attending a pumpkin festival, or planning a private event.

We implemented:
  • A clean header menu with clear categories
  • A footer sitemap to help users navigate easily from any page
  • Dropdown menus that expand for additional info without cluttering the design
  • A back-to-top link for smooth scrolling on longer pages
  • Sticky navigation that reappears as users scroll back up

These elements make the site feel polished and easy to explore, especially for couples planning a wedding or families browsing seasonal events.

Creating Seamless Website Navigation for Weddings, Festivals & Events

The homepage acts as the front door to the entire site — and for Sinkland Farms, we wanted it to feel inviting, informative, and easy to explore. We began with a concise introduction that reflects their identity, followed by graphical tiles linking to weddings, events, and festivals.

Each section includes:
  • A brief description
  • A supporting photo
  • A call-to-action leading to detailed pages

This approach keeps the page uncluttered while guiding users through the full range of services offered by this award-winning outdoor wedding venue in Christiansburg, VA.

Homepage Strategy – Guiding Visitors to Discover More

Visual Storytelling with Strategic Use of Banners and Sections

To enhance the user experience and hold attention, we inserted full-width banners between text sections that showcase the natural beauty of the farm. These banners aren’t just decorative — they create pacing, break up long content, and immerse the viewer in the visual story of the venue.

Each service page (weddings, events, festivals) includes its own custom layout featuring:

  • Photo galleries
  • Award badges
  • Service highlights
  • Embedded videos where applicable

These content blocks help elevate Sinkland Farms as a top-rated Virginia wedding venue with a rich story and trusted reputation.

It was a true honor to partner with Sinkland Farms — not only as a designer but as a long-time visitor and supporter of their beautiful venue. Helping them tell their story online, attract new clients, and simplify how people engage with their events has been one of my favorite projects to date.

Built for Visitors Near and Far

One key consideration in the redesign was that many of Sinkland Farms’ visitors come from outside of Christiansburg and even out-of-state. Whether planning a destination wedding in the Blue Ridge Mountains or visiting for one of their signature festivals, users need to find what they’re looking for quickly.

That’s why every design decision — from layout to photography to navigation — was made with clarity, accessibility, and beauty in mind.

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Privacy Policy for Creative Designs by Renee Effective Date: January 1st, 2025 At Creative Designs by Renee, we value and respect your privacy. This Privacy Policy outlines the types of personal information we collect and how we use, protect, and share it. By using our website, you agree to the practices outlined in this policy.
1. Information We Collect We may collect the following types of information when you visit our website:
• Personal Information: When you contact us, subscribe to our newsletter, or fill out forms, we may collect personal information such as your name, email address, phone number, and other details necessary for communication or service provision.
• Non-Personal Information: We may automatically collect non-personally identifiable information such as IP addresses, browser types, device information, and browsing behavior on our website to improve site performance and user experience.

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*A non-refundable 50% of payment is due up front to secure your appointment* We will do everything we can to arrange a make-up session if for any unforeseen reason you cannot make your appointed session; however, due to booking fees at other locations this is not always possible. *Larger packages are available upon request: other package request are negotiable* There is a travel fee if agreed upon location is outside of the New River Valley.

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Contract Payment & Travel Policy
By agreeing to the terms of this contract, you acknowledge the following payment structure and travel policy:
Payment Schedule: A non-refundable 50% deposit is required upfront to begin work and implement the terms of the contract. A 25% payment is due once 75% of the project is completed. The final 25% payment is due upon completion of the project.
Travel Fee: If the agreed-upon meeting location is outside the New River Valley or exceeds 20 miles from Creative Designs by Renee's business location, a travel fee will apply. This fee will be discussed and agreed upon in advance.
Further Details: Additional specifics regarding payment and services will be outlined in the full contract provided at the time of agreement. By signing the contract, you agree to adhere to this payment structure and travel policy.

Contact Renee if you have any more questions

Back

Contract Policy

Website Policy

Photography Policy

Privacy Policy for Creative Designs by Renee Effective Date: January 1st, 2025 At Creative Designs by Renee, we value and respect your privacy. This Privacy Policy outlines the types of personal information we collect and how we use, protect, and share it. By using our website, you agree to the practices outlined in this policy.
1. Information We Collect We may collect the following types of information when you visit our website:
• Personal Information: When you contact us, subscribe to our newsletter, or fill out forms, we may collect personal information such as your name, email address, phone number, and other details necessary for communication or service provision.
• Non-Personal Information: We may automatically collect non-personally identifiable information such as IP addresses, browser types, device information, and browsing behavior on our website to improve site performance and user experience.

Back

Contract Policy

Website Policy

Photography Policy

Learn More

*A non-refundable 50% of payment is due up front to secure your appointment* We will do everything we can to arrange a make-up session if for any unforeseen reason you cannot make your appointed session; however, due to booking fees at other locations this is not always possible. *Larger packages are available upon request: other package request are negotiable* There is a travel fee if agreed upon location is outside of the New River Valley or more than twenty miles from Creative Designs by Renee's location.

Next

Back

Contract Policy

Website Policy

Photography Policy

Contract Payment & Travel Policy
By agreeing to the terms of this contract, you acknowledge the following payment structure and travel policy:
Payment Schedule:
A non-refundable 50% deposit is required upfront to begin work and implement the terms of the contract. A 25% payment is due once 75% of the project is completed. The final 25% payment is due upon completion of the project.
Travel Fee:
If the agreed-upon meeting location is outside the New River Valley or exceeds 20 miles from Creative Designs by Renee's business location, a travel fee will apply. This fee will be discussed and agreed upon in advance.
Further Details:
Additional specifics regarding payment and services will be outlined in the full contract provided at the time of agreement. By signing the contract, you agree to adhere to this payment structure and travel policy.

Contact Renee if you have any more questions

Back

Contract Policy

Website Policy

Photography Policy